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Case Study: DGMark Agency’s Digital Strategy That Transformed Allied Ispat’s Market Reach

  • chandansthakur20
  • Mar 6
  • 3 min read

Introduction

DGMark Agency, a premier digital marketing agency in Mumbai, is known for crafting data-driven strategies that increase brand visibility, drive organic traffic, and maximize sales. Allied Ispat Pvt. Ltd., a leading manufacturer of steel partitions, ceiling sections, and rolling shutter parts, faced challenges in establishing a strong digital footprint. Their website lacked SEO optimization, their search engine rankings were low, and they had minimal engagement on social media. Recognizing these pain points, DGMark Agency designed and executed a powerful digital marketing strategy focusing on SEO, content marketing, and social media engagement to elevate Allied Ispat’s online reach and brand credibility.

Challenges Faced by Allied Ispat

Before engaging with DGMark Agency, Allied Ispat encountered several digital obstacles:

  • Weak Online Visibility – The company struggled with an under-optimized website, reducing its ability to attract potential customers.

  • Low Search Engine Rankings – The brand was not appearing on Google’s first page for industry-relevant keywords.

  • Lack of Brand Awareness – Allied Ispat’s online presence did not reflect its strong market position in the steel manufacturing industry.

  • Poor Social Media Engagement – The company had no structured approach to leveraging social media for brand engagement and lead generation.

DGMark Agency’s Digital Growth Strategy

To address these challenges, DGMark Agency deployed a multi-faceted approach, leveraging SEO optimization, website enhancement, and social media marketing.

Step 1: Website Optimization & Digital Presence Enhancement

Website Development & SEO Integration:

  • Revamped the website for a seamless user experience, ensuring it was mobile-friendly and easy to navigate.

  • Optimized website loading speed and content structure to improve user engagement and search engine rankings.

  • Enhanced the product pages with high-resolution images, detailed descriptions, and SEO-driven content.

Google My Business (GMB) Optimization:

  • Created and optimized the Allied Ispat GMB listing for better local visibility.

  • Included updated business details, service offerings, and customer testimonials to strengthen credibility.

Social Media Presence & Brand Building:

  • Developed and managed active social media accounts on Facebook, Instagram, LinkedIn, and Twitter.

  • Created engaging content such as industry insights, product highlights, and customer success stories.

Step 2: Implementing a Robust SEO Strategy

Keyword Research & On-Page SEO Improvements:

  • Conducted in-depth keyword research to target industry-specific search queries with high traffic potential.

  • Implemented on-page SEO best practices, including optimized meta tags, structured URLs, and keyword-rich content.

Technical SEO Enhancements:

  • Improved website loading speed and mobile responsiveness for better search engine rankings.

  • Integrated an SSL certificate and structured data markup for increased credibility and visibility.

Content Marketing & Authority Building:

  • Published well-researched blog articles, whitepapers, and case studies to establish Allied Ispat as a thought leader.

  • Developed downloadable resources and industry reports to attract and educate potential customers.

Step 3: Social Media & Engagement Strategy

Social Media Engagement & Brand Positioning:

  • Created a content calendar for regular posting, including customer testimonials, product showcases, and interactive Q&A sessions.

  • Increased audience interaction through polls, behind-the-scenes content, and live video sessions.

Targeted Digital Advertising & Lead Generation:

  • Launched paid ad campaigns focused on lead generation and brand awareness.

  • Collaborated with industry influencers to build trust and extend brand reach.

Key Achievements & Measurable Results

Through DGMark Agency’s tailored digital marketing efforts, Allied Ispat achieved significant milestones:

  • First-Page Google Rankings: The website now appears on Google’s first page for highly competitive industry keywords.

  • 500% Growth in Organic Traffic: Website visits and user engagement saw a remarkable increase within six months.

  • Boosted Social Media Presence: Brand mentions, follower count, and user engagement doubled.

  • Expansion into New Markets: Leveraging online success, Allied Ispat successfully expanded operations into the UAE.

Conclusion

DGMark Agency’s innovative and data-driven digital marketing strategy helped Allied Ispat strengthen its online authority, improve search rankings, and increase overall brand engagement. With expertly executed SEO, social media, and content marketing strategies, Allied Ispat is now well-positioned as a leader in the steel manufacturing industry.

Ready to transform your brand’s digital presence? Partner with DGMark Agency today and take your business to new heights!

For inquiries, contact us:

DGMark Agency – Digital Marketing Agency & SEO Company in Mumbai Phone: +91 9594690570 Address: 22, Ground Floor, Harmony Mall, New Link Rd, near DGmark Institute, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104 Email: info@dgmarkagency.com Get Direction: https://maps.app.goo.gl/dcQn11y4eDEtTKjX6

 
 
 

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