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DGMark Agency Propels Caltron Clays to Global Recognition Through Strategic SEO and Digital Innovation

  • chandansthakur20
  • Mar 19
  • 3 min read

IntroductionDGMark Agency, a leading digital marketing agency in Andheri, elevated the online presence of Caltron Clays & Chemicals Pvt. Ltd. through a data-driven, multi-faceted digital strategy. By focusing on high-impact keywords like MCHC Powder Ossein, Phoscal Fish Bone Calcium, and Algae Calcium Powder in India, DGMark enabled Caltron to rank among the top search results, expand its global client base, and significantly enhance brand authority in the pharmaceutical and cosmetics raw material industry.

Client Snapshot: Caltron Clays & Chemicals Pvt. Ltd.

Caltron Clays is one of India’s top manufacturers and exporters of premium pharmaceutical and cosmetic raw materials. With exports across the USA, UK, South Korea, and South Africa, and a reputation backed by ISO 9001 certification and a CRISIL rating, Caltron had all the ingredients for global growth—except for strong digital visibility.

Pre-DGMark Challenges

Despite its market leadership, Caltron struggled with:

  • Low organic search traffic for key offerings such as Algae Calcium Powder in India

  • An outdated and unresponsive website with poor UX

  • No international landing pages for targeted regions

  • Weak content hierarchy and keyword integration

  • Limited backlink profile hindering domain authority

DGMark’s Holistic Digital Marketing Strategy

1. Keyword-Centric SEO Foundation

The team performed comprehensive keyword research and competition mapping. High-value targets included:

  • MCHC Powder Ossein for pharma and orthopedic calcium needs

  • Phoscal Fish Bone Calcium to attract nutraceutical and food supplement buyers

  • Algae Calcium Powder in India to boost visibility in both local and global markets

Keyword clusters were integrated throughout the core site architecture and blog strategy.

2. Web Design Built for Performance

DGMark replaced Caltron’s outdated website with a streamlined, SEO-optimized platform:

  • Mobile-first, responsive layouts

  • Clear, accessible CTAs for inquiries and quote requests

  • Region-specific landing pages optimized for local SEO

  • Technical integrations for tracking, analytics, and automation

3. Technical SEO & Site Optimization

We implemented:

  • Custom schema markup for product snippets

  • Internal link structuring for SEO juice flow

  • Page speed optimization and security upgrades (HTTPS)

  • URL slug clean-up and metadata refinement

4. Content Engine with Industry Authority

To establish thought leadership, we created:

  • Technical articles and blogs around MCHC Powder Ossein applications

  • Product comparison guides and FAQs for Phoscal Fish Bone Calcium

  • Market insights and sourcing trends related to Algae Calcium Powder in India

Each piece was optimized for readability, lead generation, and search engine visibility.

5. Backlink Outreach & Domain Trust Building

Through ethical link-building, DGMark earned:

  • Guest post features on B2B and chemical industry blogs

  • Citations from international pharma directories

  • PR mentions highlighting product innovations

6. Strategic Social Engagement for Global Buyers

A robust social media plan amplified content reach and brand engagement:

  • LinkedIn campaigns targeted at purchasing heads and distributors

  • Instagram stories and posts for product highlights and case studies

  • Global awareness hashtags to extend organic reach

Key Outcomes & Business Impact

  • Ranked #1 for Algae Calcium Powder in India

  • Top 3 Google position for MCHC Powder Ossein and Phoscal Fish Bone Calcium

  • 800% surge in organic traffic in just 90 days

  • 3x increase in RFQs (Request for Quotations) from international buyers

  • Major inbound traffic from pharmaceutical and nutraceutical segments

Client Testimonial

“DGMark Agency’s SEO and digital strategies helped us break into global search markets. The keywords they targeted—MCHC Powder Ossein, Phoscal Fish Bone Calcium, and Algae Calcium Powder in India—now bring us traffic and leads we were missing before.”— Director, Caltron Clays & Chemicals Pvt. Ltd.

Why DGMark Agency Is Your Ideal B2B Digital Partner

As a forward-thinking digital marketing agency in Andheri, DGMark combines strategic SEO, compelling content, performance-based web development, and social amplification to help B2B brands thrive in competitive markets.

We specialize in:

  • Technical and local SEO

  • Website redesigns for manufacturers and exporters

  • SEO-driven content production

  • Full-funnel marketing for B2B growth

Conclusion: From Offline Leader to Online Authority

Caltron Clays’ digital transformation showcases the power of pairing industry expertise with smart digital execution. With DGMark Agency, they not only ranked for high-value terms like MCHC Powder Ossein, Phoscal Fish Bone Calcium, and Algae Calcium Powder in India, but also turned their website into a powerful lead generation engine.

If your business is ready to reach the next level of visibility, partner with DGMark Agency—your trusted digital marketing agency in Andheri.

Contact DGMark Agency: 📞 +91 9594690570 🌐 www.dgmarkagency.com 📍 22, Ground Floor, Harmony Mall, New Link Rd, near DGmark Institute, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104

 
 
 

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